Badass by Cass

Cassy Laessig
Nov 19
2 min read

I’m so proud to share something incredibly meaningful to me: Badass by Cass - a motivational merch line and creative brand built from resilience, humor, and the determination to keep going even on the hardest days.

What started as a small idea has become a place where I can pour my creativity, my story, and my healing into something that inspires others while helping me rebuild my life.

A Brand with Purpose

Back in April, swollen lymph nodes led to a Hodgkin’s Lymphoma diagnosis that changed everything - my routines, my income, my energy, my day-to-day life. While fighting cancer, I’ve had to step back from a lot of my usual hair and makeup work just to heal and focus on treatment.

That’s why this brand exists.

Every purchase directly helps support me financially as I navigate this journey, giving me breathing room to heal, pay medical expenses, and continue creating without burning myself out. It truly makes a difference.

What You’ll Find on Badass by Cass

✨Motivational Apparel

Designed to remind you (and me) to keep going - whether it's comeback energy, dark humor, or soft encouragement.

✨ Signature-Style Designs

Clean, modern, handwritten styles that look elevated and wearable with anything.

✨ Real, Relatable Content

I document the messy, human parts of entrepreneurship, healing, and personal growth -because not everything has to be polished to be powerful.

How It Connects to My Hair & Makeup Work

If you’ve ever been in my chair, you already know my approach: I want you to feel confident inside and out.

Badass by Cass is another extension of that - boosting confidence, telling honest stories, and showing that beauty comes from strength, resilience, and showing up even when life feels heavy.

It’s the same empowerment I bring to every appointment, now in clothing you can wear every day.